In this review, we will be looking at Deviate Board Co., a business featured on our website. Please note that this review includes an affiliate link, which means we may earn a commission if you make a purchase through it. We will provide a brief honest and impartial overview of their products or services and share some insights on what you can expect based on their advertisements.
If you are interested in them or want to learn more about them, just click on any of the links in the article and that will direct you to the merchant’s site. Now, let us see how they measure up.
Deviate Board Co. is a longboard skateboard company based in Brooklyn, New York, known for its handcrafted, high-quality boards. The founder, James Petitto, has made a name for himself over the past few years by combining traditional craftsmanship with a modern aesthetic that draws inspiration from both longboarding and surfing cultures.
The company emphasizes sustainability, using responsibly sourced materials like white ash and sapele wood, which are hand-selected for their durability, elasticity, and natural beauty.
Each board at Deviate is meticulously crafted through a detailed process that involves milling, lamination, and shaping. The lamination process, for example, uses multiple wood species to create strong, visually striking boards with unique grain patterns, ensuring that no two boards are the same.
These boards are then outfitted with premium Paris trucks, ABEC 9 bearings, and high-quality wheels, making them perfect for cruising while delivering smooth, soulful rides.
What sets Deviate apart is the level of personalization and attention to detail, with Petitto himself carefully selecting the wood and performing quality control at every step of production. The company’s commitment to artisanal craftsmanship makes it a standout in the longboard market, attracting those who appreciate a blend of functionality, beauty, and individuality in their boards.
Deviate Board Co. primarily offers handcrafted longboard skateboards that cater to both enthusiasts and casual riders. The company’s focus is on creating custom artisan boards with a surf-inspired design. Each board is unique, featuring carefully selected wood materials like white ash and sapele, giving them both aesthetic appeal and performance-driven durability.
They are equipped with high-quality components such as Paris trucks, ABEC 9 bearings, and smooth-riding wheels, which enhance the longboarding experience.
In addition to their standard longboards, Deviate also offers customization options, allowing riders to tailor their boards to fit their preferences in terms of style and functionality. Their products stand out for their craftsmanship, blending functionality with art, making them perfect for cruising and carving with precision and style.
The Good
Deviate Board Co. stands out for its high level of craftsmanship, sustainability, and attention to detail. The company offers unique, handcrafted longboards made from responsibly sourced wood, ensuring that each board is not only durable but visually appealing with distinct grain patterns. Founder James Petitto oversees the entire process, emphasizing quality from the materials to the final product. Their boards are equipped with premium components, such as Paris trucks and ABEC 9 bearings, which ensure a smooth and enjoyable ride.
The company’s commitment to sustainable practices and small-batch production resonates with environmentally conscious consumers who appreciate artisan craftsmanship.
The Bad
One potential downside of Deviate Board Co. could be its limited availability and product range due to its small-batch, artisan nature. While this ensures that each board is unique and high-quality, it also means that production is slower, and there may be limited stock or longer wait times for customers who want a board. Additionally, since these longboards are handcrafted and use premium materials, they are priced higher than mass-produced alternatives, which might not appeal to budget-conscious consumers.
The Ugly
As of now, there have not been significant negative reports or controversies surrounding Deviate Board Co. However, a concern for some customers might be the company’s small scale and reliance on one artisan.
This could raise concerns about scalability and consistent supply, especially as demand grows. If there were ever supply chain issues or personal circumstances that affect the founder, it might slow down production or affect business continuity. Another potential issue could be the niche nature of the product, which appeals more to a specific type of rider, limiting the brand’s broader appeal.
People enjoy longboard skateboards for several reasons, making them distinct from traditional skateboards.
Smooth Riding Experience: Longboards are known for their larger size and softer wheels, which make them ideal for cruising over various surfaces with greater stability and comfort. They can easily glide over cracks, bumps, and uneven terrain, offering a much smoother ride than typical skateboards.
Great for Beginners: Longboards are often seen as more beginner friendly. Their larger deck size provides better balance, making them easier to control, especially for those new to skateboarding. This is one reason they appeal to a broad audience, from casual riders to more experienced skaters.
Versatility: Longboards are versatile and cater to different riding styles. Whether someone enjoys cruising along the beach, downhill racing, or performing carves and slides, longboards can handle a variety of terrains and styles, making them appealing to both leisurely riders and thrill-seekers alike.
Surfing on Land: Many longboarders love the sensation of “surfing” on pavement. The design of longboards, with their wider decks and smoother wheels, allows for fluid, carving motions that mimic the feeling of riding a wave, making them popular among surfers looking to practice or experience a similar thrill on land.
Community and Culture: Longboarding has its own subculture, and many riders enjoy being part of that community. It offers a more relaxed, laid-back vibe compared to traditional skateboarding, which can feel more competitive. Riders appreciate the freedom, creativity, and expression that longboarding provides.
Longboards are loved for their smooth ride, accessibility to beginners, versatility, and the unique, surf-like experience they offer on concrete.
If you are in the market for a high-quality, artisan longboard, Deviate Board Co. is worth checking out. This Brooklyn-based company offers a unique selection of handcrafted longboards made from responsibly sourced materials like white ash and sapele wood.
Each board is meticulously crafted to combine functionality with stunning visual appeal, thanks to the attention to detail in both the wood selection and the overall design process.
Whether you are looking for a board to cruise around town or something more specialized for carving, Deviate Board Co. ensures a smooth, performance-driven ride, featuring top-tier components such as Paris trucks and ABEC 9 bearings.
One of the standout aspects of Deviate is its commitment to craftsmanship and sustainability. Every board is a one-of-a-kind piece, crafted by founder James Petitto, who oversees every step of the production process.
This ensures that you are not just buying a mass-produced board, but a unique, artisan product that is built to last. If you appreciate the intersection of art and skate culture or are simply looking for a longboard that is as functional as it is beautiful, Deviate Board Co. is a great place to explore.